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All about UPCs: Requirements and Exception Process
What is a UPC?
A Universal Product Code (UPC) is a 12 digit barcode unique to a product. This barcode is often found on the packaging of an item, or on a tag if the product is clothing. The UPC is used for retail purposes to track sales, inventory and other valuable data.
Where do I find a UPC?
UPC codes are found in various positions on product packaging.
What are the benefits to having a UPC in my item build?
UPC is the first criteria that we use to match items when grouping like products on the Sears.com website. Accurate UPCs will ensure that your item is grouped with other sellers selling the same item. We also use UPC to provide the best possible content for an item on the Sears.com website. This too will help provide our Members with the best possible information on a product allowing them to make the most informed purchasing decision. Ultimately, UPC provides our Members with the best possible shopping experience.
External to the Sears.com website, UPC allows search engines outside of Sears.com such as Google and Bing greater opportunity of discovering your items for sale on Sears.com. Thus producing your products in potential customer’s search results driving traffic and sales.
Why is Sears requiring me to add a UPC to my item build?
To ensure the best possible content and grouping on the Sears.com site, we are requiring that sellers provide a UPC for all items in categories where UPC is required.
My items already have a UPC as part of the item build. Do I need to do anything else?
We highly encourage all of our sellers to review current UPCs to ensure that they are accurate. If they are accurate, no further action is required.
In which categories do I need to provide a UPC?
We are requiring UPC to be provided in most of our current categories. Download the item class commission table from seller portal to see required information.
Can I add a UPC to categories where a UPC is not required?
Yes! We highly encourage all sellers to provide a UPC for items regardless if they are in a required category or not. Providing a UPC is beneficial to all items in the ways described above.
What item conditions will require a UPC?
A UPC is required for all item conditions including all variations of New, Used and Refurbished.
My product’s packaging has multiple barcodes. How do I know which one is the correct UPC?
We highly recommend that you search a UPC validation program to determine which of the barcodes on your packaging the correct one is. You can search for “UPC Validator” online and choose from those that are available. Once you have determined which one is the correct barcode, please provide that to us in your item build.
My product’s packaging does not have a UPC. How do I find it?
There are a variety of ways that you can locate a product’s UPC. The easiest would be to search using Google or another similar web search engine. If this does not produce a result, you can contact the manufacturer for the product or use the contentless offer functionality to determine if the item’s information is already available in our master catalog.
What will happen if I do not provide a UPC for my item(s)?
Items without UPC in required categories cannot be created and saved on the Seller Portal. In case of any concerns, please reach out to us through the ‘Contact Us’ page.